I Heart TT™ introduces new merch

VALSAYN, Trinidad and Tobago
April 28, 2021

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Jessel Brizan Design Group (JBDG) resumes its I Heart TT™ initiative with the introduction of a new range of merchandise.

In keeping with the company’s core philosophy – Philanthropy Through Fashion – the new series features a limited assortment of apparel - from ladies’ crop tees to unisex tees and hoodies - in a limited assortment of colours.

The merchandise intentionally features heavily on eco-friendly fabrics and printing techniques to offer the conscious consumer products that align with the company’s commitment to sustainability, and environmental and social responsibility.

“For some time now, we have been striving to implement policies, procedures and products that align with our sustainability practices,” stated Jessel Brizan, the company’s founder and managing director. “Being located in a country and region that lacks sustainable resources and lags far behind the world in its approach to environmental and social responsibility greatly hinders our efforts,” he added. “It has literally forced us to take a huge step back and strategize as to the best way to move forward.”

“we have been striving to implement policies, procedures and products that align with our sustainability practices”

JBDG recently started advancing its efforts in the research, learning and development, and implementation of more sustainable practices encompassing transparency, circular economy, consumer advocacy, design, and sourcing.

The company made the difficult decision to utilize online print-on-demand service providers firstly, to provide greater accessibility to the global market, secondly, to circumvent the high cost and inefficiencies of shipping from Trinidad and Tobago, and thirdly, to adopt a more sustainable system of sourcing and supply chain logistics.

Started in February 2018, I Heart TT™ is a charitable initiative hosted in collaboration with sister company Blue Basin Department Stores Ltd. All profits from the sale of I Heart TT™ merchandise are donated to support worthy causes, charities, NGOs, and/or organizations with a national focus, particularly disadvantaged children.

According to the initiative, ‘Help us show Trinidad and Tobago some love. Buy an I Heart TT™ item and support a worthy cause.’

Visit IHeartTT.com to learn more. Shop the I Heart TT™ store here.

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