CONCEPT / SUSTAINABILITY

PHILANTHROPY RESPONSIBILITY SUSTAINABILITY

We understand and respect the delicate balance that lies between nature and human impact. Pollution and global climate change has compelled us to take a closer look at how we conduct business and our role in helping to bring about positive change to mitigate and eradicate the negative impact of the global fashion industry.

We acknowledge and accept the urgent need to be more vigilant in our efforts in helping to offset the adverse human impact on the environmental landscape.

We understand that we must be more accountable for our role, direct or indirect, in contributing to the issues, such as pollution, excessive waste and unfair labour practices, negatively impacting the global fashion industry.

We continually reassess our business model, evolve, and adopt more sustainable, and socially- and environmentally-conscious and ethical business practices at all stages of operation, from concept to the selling floor, with the overarching goal of minimizing our impact on Mother Earth.

TRANSPARENCY

We believe it is important to be open and honest in our business practices at all stages of operation including:

• Corporate Governance

• Management

• Business Administration

• Design and Production

• Sourcing and Supply

• Merchandising and Marketing

• Sales and Distribution

Consumer Advocacy

We believe the consumer is an integral part of our company.

The advent of the conscious consumer means increasing demand for more socially and environmentally responsible products and/or services within the fashion trade.

Our consumer awareness and advocacy demand that we:

• seek out and provide solutions to service the needs and demands of the conscious consumer.

• protect consumers from purchasing poor quality, counterfeit, misleading, and/or unsafe products.

• continually find new and innovative ways to engage and interact with the conscious consumer.

• ensure that our consumers’ needs are effectively and efficiently satisfied and/or exceeded.

• educate consumers about the attributes and use of our products, and their role in helping to reduce our environmental impact.

Design

Along with our desire to inspire personal style and individual expression, we continually strive to consciously and purposefully design and create products that minimize our footprint. From inception, we produce and promote products that are designed with quality, value, and environmental impact in mind.

We source premium materials and products that are sustainably produced in alignment with our corporate philosophy, and commitment to social and environmental responsibility.

Nothing more than another silly slogan, there is no such thing as “slow fashion.”

MADE TO WEAR
With durability in mind, our merchandise is designed and made to withstand sustained usage. We believe our merchandise should be worn or used regularly, so that our customers get the most value for their hard-earned dollar, thereby helping to mitigate the pervasive nature of fast fashion and its negative impact on the environmental landscape.

Circular Economy

We are evermore evolving and shifting towards creating a close-loop system aimed at minimizing the use on resource inputs, and eliminating the creation of waste, pollution, and carbon emissions.

Sourcing

On the supply side, retail production is complex and truly global in scope where we must source materials and labour from a global network of suppliers. This dynamic retail industry calls for increased collaboration across the supply chain for improved environmental considerations, logistical capabilities and efficiencies.

We constantly monitor and evaluate our corporate practices to maintain a synergistic relationship that is mutually beneficial to all of those that are directly and indirectly affected. We adhere to a strict code of conduct and business ethics that align with our philosophy.

In this light, we only establish formidable relationships with trading partners and source from suppliers who align with our corporate philosophy, and share our commitment to social and environmental responsibility.

Packaging

MINIMALISM
Our minimalist approach entails simplifying design, selection and reduction of material use, and eliminating excessive or unnecessary packaging.

MATERIALS
All of our product and shipping packaging are made from 95-100% post-consumer recycled cardboard and/or other eco-friendly materials.

MATERIAL COSTS
We continually strive to reduce the percentage of packaging used for merchandising and shipping thereby, reducing the cost of production, and transferring that value to the consumer and increased profitability.

RECYCLING
Our packaging recycling programme helps mitigate the social and environmental impact of packaging including end-of-life disposal, recyclability and recovery.