An Affirmation from Louis Vuitton Beauty, Pt. 2

by Jessel Brizan | VALSAYN, Trinidad and Tobago | September 4, 2025

PREAMBLE

The following piece is a continuation of the original article, ‘An Affirmation from Louis Vuitton Beauty’, posted on 20 March 2025.

“A prophet is not without grace, save in his own home”. Although I am no prophet, I cannot help but bask in the luminous rays of affirmation cast by the arrival of La Beauté Louis Vuitton.

Via its corporate website, the French fashion conglomerate LVMH, the parent company of Louis Vuitton (LV), announced that the line was launched in China on August 20, officially declaring its immersion into the beauty sector ahead of the global launch.

The collection features 55 lipstick shades, ten balms, and eight eyeshadows that feature a unique olfactory signature crafted by Louis Vuitton Master Perfumer Jacques Cavallier Belletrud, which is further elevated by a design from Konstantin Grcic. The assortment of beauty products is designed to be refillable and combine the refinement, sustainability and inimitable savoir-faire traditionally associated with the House.

“Louis Vuitton has embarked on a new creative journey with the arrival of La Beauté Louis Vuitton, a makeup collection that transcends the product to elevate beauty into a sensory and artistic experience.”

In the previous article, I expressly stated my discontent with the grade (63%) I received for my final assessment, ‘Analysis of an LVMH Brand: Louis Vuitton’, which I submitted on 1 January 2024 as a component of the ‘Strategic Fashion Business Management’ module for the Fashion Business Management MA at the University of Westminster, London.

As I forecasted in my report, LV is poised to leverage its best-in-class status along with the heritage, experience and infrastructure of its parent and fellow Houses to explore a product development strategy over the next twelve to twenty-four months. This strategy focused on penetrating the beauty and personal care industry by creating a range of sustainable, differentiated luxury products infused with the brand’s core values, allowing LV to further augment its competitive advantage, growth and profitability.

With the official launch of La Beauté Louis Vuitton, LV joins its fellow brands Parfums Christian Dior, Parfums Givenchy, Guerlain, STELLA, Acqua di Parma, Fenty Beauty, and KVD Beauty as a major player in the highly competitive and burgeoning global beauty and cosmetics industry.

A native of the Republic of Trinidad and Tobago, Jessel Brizan is a fashion entrepreneur, educator and author with over two decades of experience in the creative industries, tertiary education, and the global fashion industry. He began his career in New York, working with Macy’s Merchandising Group and Solo Licensing Corporation on brands such as Alfani, Betsey Johnson, and Spalding. A graduate of American International College in Massachusetts, he distinguished himself academically, graduating summa cum laude as class valedictorian. He later pursued formal training in menswear design at the Fashion Institute of Technology, New York, where he deepened his expertise in design, production and merchandising. Jessel pioneered several firsts in the Caribbean fashion landscape. As founder of Jessel Brizan Design Group Ltd., he established the first local fashion e‑commerce platform, enabling global sales and fulfilment. In 2012, he launched Blue Basin Department Stores Ltd., the first local retail concept connecting Caribbean designers and artisans with international markets. He also played a key role in forming The Fashion Exchange Co‑operative Society Limited, the region’s first fashion co‑operative. An educator at heart, he served a decade at the University of Trinidad and Tobago’s Caribbean Academy of Fashion and Design, where he developed and taught courses in digital fashion design, technical illustration, creative fashion presentations and portfolio development. His work introduced the region’s first curricula in digital fashion design and technical package creation. Jessel’s expertise has been sought by FashionTT, the Caribbean Export Development Agency, the National Training Agency and the Trinidad and Tobago Bureau of Standards, where he has contributed to the national standard for sustainable garment manufacturing. In 2023, he was awarded a prestigious Chevening Scholarship and earned a Master’s in Fashion Business Management from the University of Westminster. He continues to advocate for a globally competitive, sustainable Caribbean fashion ecosystem, presenting thought leadership at regional forums such as the Caribbean Investment Forum 2025. As an author, he has published Costing for Fashion and Technical Package Development for Excel, practical guides that support designers and entrepreneurs in navigating the global fashion landscape. Guided by his philosophy of “philanthropy through fashion”, he remains committed to education, industry development and mentoring at‑risk youth.

Business, Industry, Magazine, Creative, Beauty, FashionJessel BrizanLouis Vuitton Beauty, Louis Vuitton, fashion business management, fashion business, jessel brizan design group, Jessel Brizan, La Beauté Louis Vuitton, LVMHComment