CONCEPT
Ethos
Click the link above or scroll through the gallery below to learn about the inspiration behind our philosophy and design ethos.









Legacy
January 2019 we turned ten years old. Scroll through our timeline below to explore our living legacy including important milestones, and how we have impacted the local, regional and global fashion industry over the past decade.

































Overview
Founded in 2006 by Jessel Brizan, Jessel Brizan Design Group Ltd. (JBDG) is an ethical Caribbean luxe, life and style fashion company conceptualized on the design, production, merchandising, and marketing of premium Caribbean lifestyle brands.
Jessel founded the company with an initial focus on menswear to satisfy the need for quality, designer apparel and accessories in the local men's market.
Since then our business has expanded to incorporate the branding and merchandising of premium lifestyle products targeted towards the active, fashion forward consumer with discerning taste who is style-, health-, environmentally-, and socially conscious.
JBDG offers an eclectic mix of refined, stylish, Caribbean luxe goods for men and women: fashion apparel, accessories, bags, and lifestyle products that inspire personal style and individual expression.
Our business concept is two-fold:
1. Philanthropy through fashion
2. Premium designer fashion at a premium value
Vision
“A STATEMENT OF CARIBBEAN LIFE + STYLE” - JBDG is dedicated to being globally recognised as a premier fashion design and merchandising company that reflects the spirit of the Caribbean - people, culture, life, and style.
Mission
Our mission is to satisfy the diverse needs of the consumer by offering an eclectic mix of premium Caribbean designer fashion and lifestyle products at a premium value in line with premium customer service, and environmentally and socially responsible ethical and sustainable business practices.
Values
We believe in:
- philanthropy through fashion
- ethical business practices
- environmental and social responsibility
- customer satisfaction
- accountability and transparency
- honesty and integrity
- being respectful of others
- maintaining high quality standards
Design
From concept to selling floor, our design ethos employs a careful and calculated approach within the product lifecycle process. We continually strive to consciously and purposefully design and create products that are well-suited to the tropical Caribbean climate yet help to minimize our footprint.
To ensure our products offer the perfect embodiment of style, quality, value, and sustainability, our merchandise is manufactured using ethically-sourced, premium materials, which offer a perfect blend of feel, fit, form, and function to reflect the premium quality and value associated with our brands.
Brands
With a distinctly tropical flavour our brands combine the style and sensibility of a Caribbean lifestyle. Products are showcased via lifestyle merchandising that reflects our Caribbean heritage.
We develop and market full range fashion collections in an assortment of styles, materials and colours to accommodate the diverse lifestyles and needs of our customers.
To make things clearer for our customers we have diversified our product offerings across distinctive premium labels differentiated by design market and based on niche life and style customer profiles.
Philanthropy
We are dedicated to cultivating a culture of giving in all aspects of our business. This giving philosophy is at the core of our values, and at the heart of our philanthropy and corporate responsibility.
Responsibility
We are dedicated to cultivating and nurturing a tradition of giving, philanthropy, sustainability, and environmental and social responsibility in our corporate culture that align with our mission, vision and values.
Sustainability
We believe it is our responsibility to play an active role in society by contributing to the sustainable welfare of the environment, people and the communities we serve.
Brizan Publishing
Brizan Publishing is our publishing division created to provide digital and print media content.