Jessel Brizan Design Group
Cart 0
Home Trendbook BOCF
CONCEPT Ethos About the Founder Legacy Brands Philanthropy Responsibility Sustainability AUX Creativ Brizan Publishing
Media Magazine Exposure The Urban Militia
AUX CLIENTS PORTFOLIO RESOURCES SERVICES TUTORIALS WORKSHOPS
Home Bookstore Stockists Proof of Purchase Wholesale Contact
Cart 0
Home Concept CONCEPT Ethos About the Founder Legacy Brands Philanthropy Responsibility Sustainability AUX Creativ Brizan Publishing Trendbook Media Media Magazine Exposure The Urban Militia AUX AUX CLIENTS PORTFOLIO RESOURCES SERVICES TUTORIALS WORKSHOPS BPUB Home Bookstore Stockists Proof of Purchase Wholesale Contact BOCF
Jessel Brizan Design Group

AUX reveals redesigned logo to mark anniversary

VALSAYN, Trinidad and Tobago
March 18, 2021

AUX-Creativ-logo_black-yellow_IG-ad.png
AUX-Creativ-logo_black-yellow_IG-ad.png

Today, AUX Creativ (AUX) revealed its redesigned logo via its Instagram account (@auxcreativ) to mark its two-year anniversary.

Formed in March 2019, AUX is the creative service division of Jessel Brizan Design Group Ltd. (JBDG). According to Jessel Brizan, JBDG founder and managing director, the name change was inevitable and somewhat organic.

“When we were creating our Instagram account, we realised the name AUX was unavailable. AUX Creativ was our next best option, and the name stuck,” he explained. “We have not forsaken the use of ‘AUX’ as a standalone symbol which will remain as an abbreviated form of the brand name,” Brizan added.

The letter ‘E’ was dropped from the end of the word ‘creative’ to emphasize the unique, unconventional nature synonymous with the brand ethos. The company gradually started using the name AUX Creativ intermittently in its communique via its website and social media.

The original logo design is comprised of the bold letters ‘A’, ‘U’ and ‘X’ joined together, and underscored by a horizontal bar which bears the phrase; ‘A Division of JBDG.” With the logo redesign, the original phrase is now replaced with the word; ‘Creativ’.

Short for auxiliary services, AUX is a strategic entity created as a premium, service-based, creative resource specializing in, but not limited to, fashion and fashion-related industries.

Its suite of premium products and services encompasses branding, consulting, corporate identity, corporate learning, digital media design, graphic design, print media design, product packaging design, retail concepts, styling, technical design, visual merchandising, and workshops.

AUX partners with individuals and small businesses that desire to build strong, successful brands. Their suite of products and services are geared towards helping brands mitigate their challenges, achieve their goals and attain their highest potential.

Click here to learn more about AUX Creativ, and their suite of products and services.

Banner-ads_1680x420_Portfolio_op3.jpg
 
  • July 2026
    • 29 Jul 2026 Why Caribbean Fashion Is More Than ‘Tropical Prints’ 29 Jul 2026
    • 20 Jul 2026 Caribbean Fashion Must Stop Competing on Price 20 Jul 2026
    • 13 Jul 2026 Tourism and Fashion: The Caribbean’s Most Untapped Partnership 13 Jul 2026
    • 6 Jul 2026 The Future of Caribbean Fashion Depends on Commercial Education 6 Jul 2026
  • June 2026
    • 29 Jun 2026 The Caribbean Fashion Industry Needs More CEOs, Not Just Designers 29 Jun 2026
    • 27 Jun 2026 Jessel Brizan Featured in Trinidad Guardian: A Mission to Transform Caribbean Fashion 27 Jun 2026
    • 24 Jun 2026 Jessel Brizan Donates Book to UTT Libraries 24 Jun 2026
    • 22 Jun 2026 Why Caribbean Fashion Brands Struggle to Scale Internationally 22 Jun 2026
    • 15 Jun 2026 Caribbean Fashion Has a Branding Problem, Not a Creativity Problem 15 Jun 2026
    • 10 Jun 2026 The Evolution of Jessel Brizan Design Group 10 Jun 2026
    • 8 Jun 2026 Fashion Is One of the Caribbean’s Most Undervalued Economic Assets 8 Jun 2026
    • 1 Jun 2026 Brizan Contributes to De Gruyter Handbook of Fashion Marketing 1 Jun 2026
    • 1 Jun 2026 The Global Fashion Industry Has Been Borrowing From the Caribbean for Decades 1 Jun 2026
  • May 2026
    • 26 May 2026 JBDG set to launch ‘The Business of Caribbean Fashion™’ Series 26 May 2026
    • 18 May 2026 Wholesale vs Direct-to-Consumer: Which Is Right for You? 18 May 2026
    • 11 May 2026 The Follow-Up Strategy That Turns Meetings Into Orders 11 May 2026
    • 6 May 2026 Acknowledging ‘Selling Fashion Collections’ 6 May 2026
    • 4 May 2026 The 7 Costly Mistakes Designers Make Before Meeting Buyers 4 May 2026
    • 1 May 2026 Brizan Awards the SFC Book Giveaway Prize to Naballah Chi 1 May 2026
  • April 2026
    • 29 Apr 2026 Jessel Brizan Publishes Third Book 29 Apr 2026
    • 27 Apr 2026 Why I Wrote Selling Fashion Collections 27 Apr 2026
    • 20 Apr 2026 Total Image Projection: How to Win a Buyer Meeting 20 Apr 2026
    • 13 Apr 2026 The Perfect Buyer Meeting Kit 13 Apr 2026
    • 9 Apr 2026 How to Research Buyers Before You Pitch 9 Apr 2026
  • March 2026
    • 30 Mar 2026 What Buyers Really Look for in a Collection 30 Mar 2026
    • 24 Mar 2026 How to Create a Line Plan That Appeals to Buyers 24 Mar 2026
    • 23 Mar 2026 Mastering Your Pricing Strategy in Fashion 23 Mar 2026
    • 16 Mar 2026 Understanding Design Markets: Where Does Your Brand Truly Sit? 16 Mar 2026
    • 3 Mar 2026 Creativity Is Not Enough: Why Fashion Designers Struggle to Sell 3 Mar 2026
  • February 2026
    • 24 Feb 2026 Why Design Structure Is the Backbone of a Sellable Fashion Collection 24 Feb 2026
  • October 2025
    • 17 Oct 2025 14 Core Principles of Brand Ethos 17 Oct 2025
  • September 2025
    • 4 Sept 2025 An Affirmation from Louis Vuitton Beauty, Pt. 2 4 Sept 2025
  • July 2025
    • 27 Jul 2025 JBDG Selected for Showcase at Caribbean Investment Forum 2025 27 Jul 2025
  • May 2025
    • 7 May 2025 The Blueprint of Fashion Design 7 May 2025
    • 3 May 2025 The Five Segments of the Global Fashion Industry 3 May 2025
  • March 2025
    • 20 Mar 2025 An Affirmation from Louis Vuitton Beauty 20 Mar 2025
  • September 2023
    • 12 Sept 2023 I Heart TT™ 12 Sept 2023
    • 3 Sept 2023 Why Companies Value Teamwork 3 Sept 2023
  • August 2023
    • 18 Aug 2023 The Power of Purpose, Prayer and Perseverance 18 Aug 2023
  • June 2023
    • 11 Jun 2023 The Divine Hierarchy of Life © 11 Jun 2023
  • May 2023
    • 31 May 2023 How to Successfully Navigate a Fashion Internship 31 May 2023
  • January 2023
    • 4 Jan 2023 Made To Wear™ 4 Jan 2023
  • September 2022
    • 7 Sept 2022 The definitive guide to Caribbean fashion selling seasons 7 Sept 2022
  • February 2022
    • 3 Feb 2022 Ethos 3 Feb 2022
  • May 2021
    • 23 May 2021 The Art of the T 23 May 2021
  • April 2021
    • 28 Apr 2021 I Heart TT™ introduces new merch 28 Apr 2021
  • March 2021
    • 19 Mar 2021 AUX reveals redesigned logo to mark anniversary 19 Mar 2021
    • 11 Mar 2021 AUX introduces digital catalogue 11 Mar 2021
  • December 2020
    • 31 Dec 2020 2020: The year that was 31 Dec 2020
  • October 2020
    • 4 Oct 2020 Brizan Publishing launches second publication 4 Oct 2020
  • August 2020
    • 30 Aug 2020 AUX reveals visuals of proposed concept for Breezes 30 Aug 2020
  • July 2020
    • 1 Jul 2020 Brizan Publishing issues first publication 1 Jul 2020
  • June 2020
    • 21 Jun 2020 Brizan Publishing readies for launch 21 Jun 2020
  • March 2020
    • 10 Mar 2020 I Heart TT gives to Cyril Ross 10 Mar 2020
  • September 2019
    • 19 Sept 2019 Biography: Jessel Brizan 19 Sept 2019
  • June 2019
    • 30 Jun 2019 Selling Your Collection 30 Jun 2019
  • May 2019
    • 26 May 2019 Technical Package Development 26 May 2019
    • 19 May 2019 Developing Caribbean fashion 19 May 2019
  • March 2019
    • 10 Mar 2019 Introducing AUX 10 Mar 2019
  • February 2019
    • 24 Feb 2019 Philanthropy Through Fashion 24 Feb 2019
    • 1 Feb 2019 Celebrate with us! 1 Feb 2019
  • September 2018
    • 30 Sept 2018 Island Safari Trend Inspiration 30 Sept 2018
  • September 2016
    • 5 Sept 2016 Nautropical Trend Inspiration 5 Sept 2016
  • January 2016
    • 1 Jan 2016 Humble Origins 1 Jan 2016
CreativeJBDG19 March 2021AUX Creativ, logo design, brand identity, branding, brand strategy, corporate identity, corporate logo, JBDG, Jessel Brizan, jessel brizan, Jessel Brizan Design Group, jessel brizan design group, graphic design, typography, business of fashion
Facebook0 Twitter LinkedIn0 Tumblr Pinterest0 0 Likes
Previous

I Heart TT™ introduces new merch

PhilanthropyJBDG28 April 2021I Heart TT introduces new merch, I Heart TT, ihearttt, philanthropy through fashion, philanthropy, JBDG, Jessel Brizan, jessel brizan, Jessel Brizan Design Group, jessel brizan design group
Next

AUX introduces digital catalogue

Business, Services, CreativeJBDG11 March 2021Jessel Brizan Design GroupAUX Catalogue, AUX Creativ, JBDG, Jessel Brizan, jessel brizan, Jessel Brizan Design Group, jessel brizan design group, brand identity, corporate identity, learning and development, corporate learning, graphic design, professional workshops, visual merchandising, print media design, digital media design, product packaging design, business of fashion
 
 

YOUTUBE
FACEBOOK
PINTEREST
INSTAGRAM

 
 
Jessel Brizan Design Group Ltd.
Real Spring gatdens,
Valsayn,
Trinidad and Tobago
(868) 729 3233 jbrizan@jesselbrizan.com
Hours
Mon 10am - 4pm
Tue 10am - 4pm
Wed 10am - 4pm
Thu 10am - 4pm
Fri 10am - 4pm
Sat Closed
Sun Closed

JOIN OUR COMMUNITY

Sign up to our newsletter and be the first to access news, updates, events, exclusive offers, promotions, sales, new arrivals, style guides, and more.

We respect your privacy.

Thank you! We respect your privacy.

 
ResourcesBookstoreMagazinePolicyContact
Payment-Methods-strip_r1.jpg

PHILANTHROPY THROUGH FASHION

Copyright © 2026 Jessel Brizan Design Group Ltd. All rights reserved.