AUX reveals redesigned logo to mark anniversary

VALSAYN, Trinidad and Tobago
March 18, 2021

Today, AUX Creativ (AUX) revealed its redesigned logo via its Instagram account (@auxcreativ) to mark its two-year anniversary.

Formed in March 2019, AUX is the creative service division of Jessel Brizan Design Group Ltd. (JBDG). According to Jessel Brizan, JBDG founder and managing director, the name change was inevitable and somewhat organic.

“When we were creating our Instagram account, we realised the name AUX was unavailable. AUX Creativ was our next best option, and the name stuck,” he explained. “We have not forsaken the use of ‘AUX’ as a standalone symbol which will remain as an abbreviated form of the brand name,” Brizan added.

The letter ‘E’ was dropped from the end of the word ‘creative’ to emphasize the unique, unconventional nature synonymous with the brand ethos. The company gradually started using the name AUX Creativ intermittently in its communique via its website and social media.

The original logo design is comprised of the bold letters ‘A’, ‘U’ and ‘X’ joined together, and underscored by a horizontal bar which bears the phrase; ‘A Division of JBDG.” With the logo redesign, the original phrase is now replaced with the word; ‘Creativ’.

Short for auxiliary services, AUX is a strategic entity created as a premium, service-based, creative resource specializing in, but not limited to, fashion and fashion-related industries.

Its suite of premium products and services encompasses branding, consulting, corporate identity, corporate learning, digital media design, graphic design, print media design, product packaging design, retail concepts, styling, technical design, visual merchandising, and workshops.

AUX partners with individuals and small businesses that desire to build strong, successful brands. Their suite of products and services are geared towards helping brands mitigate their challenges, achieve their goals and attain their highest potential.

Click here to learn more about AUX Creativ, and their suite of products and services.

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