Jessel Brizan Featured in Trinidad Guardian: A Mission to Transform Caribbean Fashion

by JBDG | VALSAYN, Trinidad and Tobago | 27 June 2026

 

Jessel Brizan, Founder and Managing Director of Jessel Brizan Design Group Ltd., is featured in today's edition of the Trinidad Guardian in a full-length profile titled “More Than Style: Jessel Brizan’s Mission to Transform Caribbean Fashion.” Written by journalist Angelo Jedidiah, the article explores Brizan’s journey from a young fashion enthusiast in Diamond Vale, Diego Martin to becoming one of the Caribbean’s leading voices on fashion business, education, and industry development.

In the feature, Brizan reflects on his early fascination with fashion, inspired by magazine editorials and advertising campaigns long before he entered the industry professionally. While his passion began with aesthetics and design, his career evolved into a broader mission to help build a more commercially sustainable and globally competitive Caribbean fashion industry.

The article traces his educational and professional journey, from studying Communications in the United States and gaining experience in fashion retail and merchandising in New York, to returning home and creating platforms that support independent Caribbean designers. It also highlights his perspective on the structural challenges facing the regional fashion sector, including limited access to resources, foreign exchange constraints, sustainability challenges, fragmented industry networks, and the need for stronger business systems.

Brizan argues that while the Caribbean possesses exceptional creativity, long-term success will require greater emphasis on strategy, collaboration, entrepreneurship, and commercial education. Throughout his career, he has consistently advocated for fashion to be viewed not only as a creative discipline but also as a serious business and economic sector.

The Guardian feature also spotlights Brizan’s newly released book, Selling Fashion Collections: Navigating the Buying Process as a Fashion Entrepreneur (Routledge, 2026). The book provides practical guidance for fashion entrepreneurs seeking to understand wholesale selling, buyer engagement, merchandising, pricing, and the commercial realities of bringing collections to market.

Speaking in the article, Brizan emphasises that success in fashion extends far beyond design talent.

"Fashion is more than creating beautiful products. It involves strategy, responsible sourcing, merchandising, sales, distribution, sustainability, and business management. If we want the Caribbean fashion industry to flourish, we must build the systems and ecosystem that allow creative talent to succeed."

As an author, educator, consultant, and entrepreneur, Brizan continues to champion a vision for Caribbean fashion that combines creativity with commercial excellence. Through his writing, advisory work, and public advocacy, he remains committed to helping fashion entrepreneurs develop the skills and knowledge needed to compete in an increasingly global marketplace.

The full ‘Trinidad Guardian’ feature can be read here.

Selling Fashion Collections: Navigating the Buying Process as a Fashion Entrepreneur is available for order now.

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Business, Education, Fashion, Industry, Magazine, PublishingJessel BrizanJessel Brizan, jessel brizan design group, Caribbean fashion, fashion business, fashion education, fashion entrepreneur, creative economy, Selling Fashion Collections, Trinidad and Tobago, fashion industry, JBDGComment