JBDG set to launch ‘The Business of Caribbean Fashion™’ Series

by JBDG | VALSAYN, Trinidad and Tobago | 26 May 2026

 

For decades, the global fashion industry has drawn inspiration from the Caribbean. However, discussions about Caribbean fashion often focus solely on aesthetics, neglecting important aspects such as economics, infrastructure, commercialisation, and global competitiveness.

Starting on 1 June, in conjunction with the official publication of the ‘De Gruyter Handbook of Fashion Marketing’, edited by Olga Mitterfellner, we will be launching ‘The Business of Caribbean Fashion™’ series. This thought leadership series will focus on Chapter 8: ‘Caribbean Fashion Marketing: Defining Caribbean Fashion.’

The series will explore:

  • Cultural identity and global influence

  • Commercial strategy and scalability

  • Branding, storytelling, and authenticity

  • Tourism, diaspora, and digital commerce

  • Sustainability and future competitiveness

  • The structural challenges shaping the industry

Most importantly, it will examine how the Caribbean can transform cultural influence into commercial power.

Because fashion is creative. But success is commercial.

De Gruyter Handbook of Fashion Marketing is available for pre-order now at: https://lnkd.in/eynGQ8eH

The individual chapter overview can be found here on VitalSource under Table of Contents: https://lnkd.in/eZNaPzBH

Business, Fashion, Magazine, IndustryJBDGBusiness of Caribbean Fashion, The Business of Caribbean Fashion™, Caribbean fashion, fashion business, fashion business management, creative economy, fashion marketing, global fashion, luxury fashion, fashion industry, Caribbean creatives, fashion strategy, Brizan Advisory, Jessel Brizan, jessel brizan design groupComment