Made To Wear™

by JBDG | VALSAYN, Trinidad and Tobago | January 4, 2023

 

With sustainability being the most pressing concern of the global fashion industry, the overwhelming levy of accountability is skewed primarily towards the design and manufacturing segment of the market, particularly the purveyors of fast fashion… as it should.

In recent years, the advent of new technologies has been touted with the promise of speed-to-market capabilities within the product life cycle. Conversely, the adoption and implementation of some technologies are antithetical to the fight against fashion’s faux pas.

This existential “greenwashing” of fashion prudently hidden behind a veil of deceit only serves to obfuscate its true ramifications in favour of the fortunes of fraudulent fashion firms who feign a façade of corporate responsibility and sustainability for the sake of a financial windfall reinforced by the selfish, capitalist desires of apathetic shareholders.

If the goal is to mitigate and eradicate the negative impact of fashion, then why is there such a purposeful proliferation of new technologies that further amplify the adverse impact already endemic in the global fashion industry.

Ironically, some technologies encourage and promote excess and overconsumption of fashion thereby hindering any attempts to alleviate and eliminate the negative impact of global fashion.

“Made To Wear™ promotes consumer awareness and advocacy, and encourages consumers to be protagonists of positive, progressive change in helping to mitigate and eradicate the negative impact of the global fashion industry.”

Where There Exists a Demand

However, being that the global fashion market is comprised of different market segments, culpability does not and cannot lie solely on one sector. Fast fashion cannot exist without a converse yet congruent demand for its frivolity.

Design firms and manufacturers can only supply a product or service if there exists an intrinsic demand and/or propensity to consume said product or service. It would be remiss as much as disingenuous to ignore the role that consumers play in the fashion lifecycle as dictated by the basic law of supply and demand.

As much as the onus is on designers and manufacturers to rethink and reevaluate their business models, processes and/or business practices, consumers need to reassess their level of consumption, attitudes, and spending/buying habits, and hold themselves accountable for their contribution to this global fashion crisis.

There exists a juvenile, superficial tendency to shame persons for wearing the same garments multiple times in a calendar year. This is particularly evident where certain media outlets, particularly ‘new media’, are hell-bent on highlighting and shaming “celebrities” who are captured wearing a garment, according to its intended purpose, more than once.

This speaks to the pervading culture of ignorance, irresponsibility and infantilism that perpetuates negative attitudes and behaviours within the fashion community. Gossip remains an inherent evil. Essentially children of derision, said media outlets are nothing more than talebearers that contribute nothing to the betterment of society.

All Power to the People

“The only thing necessary for the triumph of evil is for good men to do nothing.” (Edmund Burke)

If history has taught us anything is that the collective will of the people is greater than the insular mentality of any one establishment. When people awaken from their daily slumber of life and labour, and rise in the face of oppression and iniquity, the outcome usually favours the betterment of the masses and society at large, and augers well for positive, progressive change.

And positive, progressive change – management, culture, people, attitudes, behaviours, and mentality – is of utmost priority if we are to mitigate and eradicate the negative impact of the global fashion industry.

Where governments fail to act and the fashion firms continue to operate in a manner that is to the detriment of humanity, the populace must exercise their right and power to intervene and disrupt the harmful systems so contrived and implemented by the establishment through conscious consumerism and activism.

Made To Wear™

Clothing is regarded as one of our basic necessities. As such, it holds a much greater significance beyond its rudimentary, superficial existence. Fashion apparel and accessories are designed and made to be worn regularly, responsibly and purposefully. More than form and fit, fashion serves a functional role in society.

Introduced and adopted in 2021 by Jessel Brizan, founder of Jessel Brizan Design Group Ltd. (JBDG), Made To Wear™ is a response to as much as an initiative to help mitigate the negative impact of the global fashion industry by addressing the pervading culture of careless consumption that perpetuates the unconscionable supply of superfluous fashion merchandise.

Made To Wear™ promotes consumer awareness and advocacy, and encourages consumers to be protagonists of change in helping to mitigate and eradicate the negative impact of the global fashion industry through the following set of activities:

  • adopting the frequent usage of existing fashion apparel and accessories;

  • cultivating a credo of conscious consumption;

  • proactively curbing overconsumption;

  • holding design firms and manufacturers accountable and demanding transparency;

  • demanding consumer goods that are responsibly, ethically, and sustainably designed, sourced, produced, and supplied; and

  • withdrawing and/or withholding your patronage of brands that fail to implement and adhere to ethical, sustainable, and environmentally- and socially-responsible standards and practices.

Benefits of Made To Wear™

The opportunity cost of Made To Wear™ is intrinsically related to the following benefits to the consumer:

  • The global welfare of nature – waters, flora, fauna, and terra firma – for future generations to enjoy.

  • The mental, emotional and spiritual gratification of knowing that you are contributing to the welfare of the environment and society at large.

  • Increased disposable income that can be allocated to more worthwhile, immersive life experiences, such as philanthropy, self-sufficiency farming and travel.

If you align with our mission, please feel free to support the Made To Wear™ movement and community, and play your role in helping to mitigate and eradicate the negative impact of the global fashion industry.

Please feel free to download any of the official Made To Wear™ digital assets below. Individuals and entities are free to use the Made To Wear™ digital assets in accordance with the terms and conditions as authorised and advertised below, and on Made To Wear™, JBDG or its subsidiary websites, and digital and electronic media channels, solely for personal and professional non-commercial purposes.

Made To Wear™ Terms and Conditions

Made To Wear™ and its associated trademarks or registered trademarks, service marks, trade names, logos, images, graphics, content, or digital assets are the property of Jessel Brizan Design Group Ltd. (JBDG). All rights thereto are specifically reserved.

All Made To Wear™ trademarks or registered trademarks, service marks, trade names, logos, images, graphics, content, or digital assets are owned by JBDG, and subject to international trademark, service mark, trade dress, copyright, and/or other proprietary or intellectual property rights or licenses held by JBDG or its subsidiaries.

Except as expressly authorized by JBDG as the owner of Made To Wear™, the appropriation, misuse, modification, reproduction, or redistribution of any Made To Wear™ trademarks, service marks, trade names, logos, images, graphics, content, or digital assets is strictly prohibited.

Permission is granted to electronically download and utilise all Made To Wear™ trademarks, service marks, trade names, logos, images, graphics, content, or digital assets, as authorised and advertised on Made To Wear™, JBDG or its subsidiary websites, and digital and electronic media channels, solely for personal and professional non-commercial purposes.

Users are required to make correct use of all Made To Wear™ trademarks, service marks, trade names, logos, images, graphics, content, or digital assets at all times in compliance with the applicable guidelines. Breaches might lead to legal actions.

You shall not use Made To Wear™ or JBDG’s name or any language, pictures or symbols which could, in JBDG’s judgment, imply Made To Wear™ or JBDG’s endorsement in any (i) written, oral, electronic, or digital advertising or presentation, or (ii) brochure, newsletter, book, or other written material of whatever nature, without prior written consent.

 
 
 
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