CONCEPT / PHILANTHROPY
PHILANTHROPY RESPONSIBILITY SUSTAINABILITY
“Philanthropy Through Fashion” - the primary guiding principle of our two-fold business concept. Our founder, Jessel Brizan, coined the phrase in keeping with his personal giving philosophy, which is at the core of our vision, mission and values, and at the heart of our Corporate Philanthropy, and Environmental and Social Responsibility (CPESR).
Our mission is to enhance the quality of life of the people and communities we serve reinforced by our core values of accountability, caring, giving, respect, and transparency. This serves as the underlying philosophy of our CPESR in establishing a tradition of giving, philanthropy, and environmental and social responsibility that aligns with our vision, mission and values, and reinforces our culture and business practices.
We are dedicated to cultivating a culture of giving in all aspects of our business. We support our commitment to improving our communities through charitable giving, community involvement, active volunteerism, sponsorships, and social outreach. We have pledged ten percent of our profits to be contributed to supporting our philanthropic initiatives in the following key focus areas: Arts and Culture, Basic Human Needs, Education, Environment, Health, Sports, Wildlife, and Youth.
The following represents a cross-section of some of the entities that are recipients of our giving focus and philanthropic initiatives. Scroll below to learn more about our corporate philanthropy, and environmental and social responsibility initiatives.
I Heart TT™
Help us show Trinidad and Tobago some love. Buy any I Heart TT™ item and support a cause. All profits from the sale of I Heart TT™ merchandise will be donated to to support a worthy cause, charity, NGO, and/or organization with a national focus, particularly disadvantaged children.
When you pledge your support we would love to feature you on our online and social media platforms. Tag us in a photo of yourself with your I Heart TT™ merchandise along with #ihearttt and get featured.
L.I.M.E. Campaign
LOVE-INSPIRE-MENTOR-EMPOWER - The L.I.M.E. Campaign is targeted towards underprivileged and/or at-risk youth through developing programmes, and supporting organizations and activities that enhance the quality of life thereof. Through the power of Love our goal is to Inspire, Mentor and Empower the youth to become leaders, and to take the initiative to effect positive change within their communities, country and the world beyond.
Ke’ Fund
Derived from the Taino word for earth, our Ke’ Fund supports projects and/or initiatives - encompassing sustainability, and environmental preservation and conservation - dedicated to securing our most valuable natural resource - The Earth.
Pink Fund
Ten percent of our profits during October (Breast Cancer Awareness Month) is contributed to our Pink Fund which offers corporate financial support and much-needed funding to organizations and/or entities with programmes that focus on cancer awareness and the fight against breast cancer.
